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Buc-ee’s chain draws outcry in Ohio for launching fight over a mini mart's beaver logo
Supporters say the dispute has fueled boycotts, online attacks and a GoFundMe campaign that raised at least $69,000 for the mini mart's legal defense.
- In late July, Texas-based convenience chain Buc-ee's sued Beaver's Mini Mart in Beavercreek, Ohio, arguing the small business's beaver logo too closely resembles its own trademarked mascot.
- Seeking to protect its brand, the company alleges it identified a trademark conflict after owner Vic Boparai registered the name on October 23, four months after Buc-ee's broke ground near Dayton.
- Supporters have rallied behind Beaver's Mini Mart, raising at least $69,000 via a GoFundMe campaign while other local shops temporarily altered their logos to include beavers in solidarity.
- Beavercreek City Council passed a resolution on August 10 making the beaver an official part of city history, while Republican Ohio Gov. Mike DeWine described the lawsuit as "absurd."
- British comedian John Oliver recently highlighted Buc-ee's history of trademark litigation against woodland creatures, as the company continues to seek a federal jury trial in Ohio.
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Total News Sources16
Leaning Left6Leaning Right1Center8Last UpdatedBias Distribution53% Center
Bias Distribution
- 53% of the sources are Center
53% Center
L 40%
C 53%
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