Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign

Agentic AI delivers its first-ever end-to-end OOH campaign

Broadsign and Draft Digital’s agentic AI planned, bought and ran a fully automated, data‑driven campaign for a charity lottery, steering targeting, media choices, creative workflows and execution. The post Agentic AI delivers its first-ever end-to-end OOH campaign appeared first on AV Magazine.

Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign

Broadsign, Draft Digital and Global have planned, booked and delivered the first-ever fully agentic AI OOH ad campaign for Lots of Happiness in the Netherlands. Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting, media selection, campaign setup, creative workflow and approvals, and execution. […]