Broadsign Announces Acquisition of Place Exchange

Industry News: Montreal’s Broadsign buys Place Exchange

Plus, Native Touch acquires TPX, and CBC unveils Paralympics coverage.

Broadsign Acquires Place Exchange to Build Leading Global DOOH Platform

Broadsign has acquired Place Exchange, a major independent supply-side platform (SSP) for out-of-home (OOH) media – in a deal backed by minority investment from Crestline Investors. The acquisition brings together Broadsign’s content management, ad serving, and buy/sell-side capabilities with Place Exchange’s programmatic SSP technology and global inventory, significantly strengthening Broadsign’s programmatic digital OOH (DOOH) offering. As a r…

Broadsign acquires Place Exchange to form unified OOH platform

Broadsign, an out-of-home (OOH) adtech provider, has acquired independent OOH supply-side platform Place Exchange. The move brings together two established technology stacks and is intended to expand Broadsign’s programmatic digital OOH capabilities while broadening access to international inventory for buyers. It is the company’s fourth acquisition in under seven years, bringing Broadsign’s team to around 370 employees and expanding its invento…

Broadsign expands global DOOH footprint with Place Exchange acquisition

Broadsign has reached an agreement to acquire Place Exchange, a move that consolidates two major players in the digital out-of-home (DOOH) advertising sector and further expands Broadsign’s programmatic reach. The deal brings together Broadsign’s content management and ad tech infrastructure with Place Exchange’s supply-side platform (SSP) and programmatic capabilities, extending DOOH inventory access for buyers […] More The post Broadsign expan…

Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.