Social Media Marketing: Strategies, Benefits, and Best Practices

Social Media Marketing: Strategies, Benefits, and Best Practices

Social media has become a fundamental part of our daily lives, with over half the world's population using social media platforms regularly.

Brittany Gardner on Social Media Marketing Strategies

In this expert Q&A, Brittany Gardner, the content strategist and writer at the YMCA of Greater Louisville, discusses a viral social media marketing moment at her Y, which unexpectedly gained two million views on Facebook. She explains how the situation became a strategic opportunity to showcase the YMCA’s brand, highlighting their approach to social media storytelling. Gardner emphasizes the importance of creating authentic, engaging content tha…