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Brits take five selfies before landing on one they're happy with, survey finds

Samsung’s survey of 2,000 adults found 35% keep near-identical photos, with 77% wanting everyone in frame and 63% citing lighting.

  • Samsung commissioned a survey of 2,000 adults to mark the launch of the Galaxy S26, finding 35 per cent of people keep multiple versions of nearly identical photos in their camera roll.
  • For 83 per cent of participants, ensuring everyone fits in the frame is a top priority, though 22 per cent discover someone is hidden or cut out only after taking the picture.
  • Getting everyone looking at the camera and capturing natural moments are key requirements, while Gen Z are the fussiest, averaging six shots before settling on one.
  • Photography sessions test patience, with 26 per cent getting irritated in under a minute of retaking, while 11 per cent of Gen Z have vetoed pictures altogether.
  • One person usually takes charge of the camera , while Samsung's Photo Assist feature aims to provide greater flexibility when capturing and editing images.
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Northampton Chronicle & EchoNorthampton Chronicle & Echo
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Brits take five selfies before landing on one they're happy with, survey finds

Brits take an average of five selfies before landing on one they're actually happy with, according to research.

·Northampton, United Kingdom
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Daily Mirror broke the news in London, United Kingdom on Wednesday, September 9, 2026.
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