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Brits Fume over ‘Big Light’, Towel Folds & Seat Snatchers in Their Own Homes
A poll of 2,000 adults found 80% of British homeowners are particular about home tidiness, décor, and house rules, with 74% vocal when others break their standards.
- Craig Revel Horwood was named Sofology's `Head of Fusstomer Experience` and fronts a campaign celebrating British home fussiness, testing stores undercover as an shopper.
- A poll of 2,000 adults found 80 per cent of UK households are particular about their home while 74 per cent speak out when rules are broken, 25 per cent stay quiet, and nearly 45 minutes is spent preparing for visitors.
- Common pet peeves include fussiness about towel folding, overusing the 'big light', seating, using the right tea towel, cutlery placement, cushions symmetry, and sorting laundry promptly.
- A Sofology spokesperson added they frame fussiness as celebrating deliberate choices, with Horwood describing fussiness as `an art form`, and he said the role makes him `feel very, very important`.
- Sofology positions itself to meet picky tastes with shade matching, swatches, and sofa trials, as 68 per cent say their home reflects personal style.
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Leaning Left0Leaning Right0Center22Last UpdatedBias Distribution100%  Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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