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Brits Fume over ‘Big Light’, Towel Folds & Seat Snatchers in Their Own Homes

A poll of 2,000 adults found 80% of British homeowners are particular about home tidiness, décor, and house rules, with 74% vocal when others break their standards.

  • Craig Revel Horwood was named Sofology's `Head of Fusstomer Experience` and fronts a campaign celebrating British home fussiness, testing stores undercover as an shopper.
  • A poll of 2,000 adults found 80 per cent of UK households are particular about their home while 74 per cent speak out when rules are broken, 25 per cent stay quiet, and nearly 45 minutes is spent preparing for visitors.
  • Common pet peeves include fussiness about towel folding, overusing the 'big light', seating, using the right tea towel, cutlery placement, cushions symmetry, and sorting laundry promptly.
  • A Sofology spokesperson added they frame fussiness as celebrating deliberate choices, with Horwood describing fussiness as `an art form`, and he said the role makes him `feel very, very important`.
  • Sofology positions itself to meet picky tastes with shade matching, swatches, and sofa trials, as 68 per cent say their home reflects personal style.
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guardian-series.co.ukguardian-series.co.uk
+9 Reposted by 9 other sources
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Brits fume over ‘big light’, towel folds & seat snatchers in their own homes

Brits have revealed the things they are most fussy about in the home, including the way towels are folded, overusing the ‘big light’, and no one…

Northern Ireland WorldNorthern Ireland World
+18 Reposted by 18 other sources
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Brits fume over ‘big light’, towel folds and seat snatchers

Brits have revealed the things they are most fussy about in the home, including the way towels are folded, overusing the ‘big light’, and no one else sitting in 'their seat.'

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The Scotsman broke the news in Scotland, United Kingdom on Thursday, October 23, 2025.
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