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Brits are twice as likely to boast about a bargain than a promotion at work

A survey of 2,000 UK adults found 35% boast about bargains more than major life milestones, with an average 36% discount needed to trigger sharing, TopCashback said.

  • A survey of 2,000 UK adults found Brits are twice as likely to boast about bargains than promotions, with 55% rarely discussing major achievements but eagerly sharing savings.
  • Commissioned by TopCashback for its 20th anniversary, the study found clothes and shoes top bargain-brag buys at 75%, followed by tech gadgets at 69% and flights or holidays at 64%, with an average 36% discount needed to call a purchase a true bargain.
  • Survey respondents reported over a third relish sharing simple bargains, with 37% confessing they'll tell others immediately or on the same day after securing a fantastic deal.
  • Half of people said they'd tell their partner or spouse first, and one in five share savings to help friends and family, with TopCashback offering referral rewards, Adam Bullock said: `As we celebrate our 20th birthday, we want to champion the nation's bargain hunters and help our existing members to commemorate this milestone by offering rewards when they refer a friend`.
  • Survey data also shows that nearly three in 10 of survey respondents only discuss money when it's about a bargain, nearly one in five exaggerate savings, and frequent bargain hunters secure about four great deals monthly.
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Nottingham PostNottingham Post
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Brits are twice as likely to boast about a bargain than a promotion at work

A study of 2,000 UK adults found 55% rarely - or never - talk about their biggest life successes, but when it comes to money-saving wins, they can't keep it a secret for long

·Nottingham, United Kingdom
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Daily Express broke the news in United Kingdom on Sunday, August 24, 2025.
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