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Brits are most adventurous with taste at the age of 26, according to research
A survey of 2,000 Brits found 30% say taste buds mature in their 20s and 53% link flavor adventurousness to cultural exposure from travel.
- On Sunday, CHICK 'N' DIP from Domino's commissioned OnePoll.com to research British taste trends ahead of its rollout from Monday 9th February.
- Respondents reported that tastes shift with age, with a third saying tastebuds fully mature during their 20s, shaping later adventurousness.
- Curiosity emerged as the top motivator at 41%, with 29% citing recommendations and 21% of Gen Z trying new flavours after TikTok exposure.
- Izzy Gardener said the CHICK 'N' DIP range makes global flavours accessible via dips, inspired by travel to help customers explore tastes easily.
- Travel and eating habits show why the study matters to menu planners and retailers, with 83% saying food influences travel choices and 31% adding condiments to most meals, while 40% find double-dipping unacceptable.
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