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Britons drive sales of radios, cassettes and CDs to cut screen time: Report
A report says households are buying more retro audio gear as 52% of Gen Z create dedicated listening spaces and 60% of older adults prefer screen-free radio.
British households are driving an "analogue revival" with increased demand for radios, vinyl, cassettes, and CDs as consumers seek to reduce screen time, according to a new report.
The digital radio market grew by 5.5% last year, according to figures from GfK, boosted by Government advice to households to maintain battery-powered options for emergencies.
Radio Joint Audience Research reported 51.1 million adults—87% of the population—tune in weekly, while 52% of Gen Z have created dedicated listening spaces at home.
Electronics brands Pure and TEAC responded to consumer demand for music "without constant notifications and endless scrolling" by launching systems including the Classic Active and Evoke Home.
Pure Chief Marketing Officer Hubert Eiter said, "Radio has never really left the home," noting that listeners value the medium for providing an atmosphere without distraction.