US EditionLow Awareness of Chinese Brands Attributed to Large Number of New Entrants
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Low awareness of Chinese brands attributed to large number of new entrants
Despite low levels of awareness of many of new entrant Chinese marques, most buyers would consider purchasing from them, according to Motors’ Consumer Insight Panel which polled the views of 2,002 car buying decision makers in May. Nearly two-thirds (64%) would consider buying from a new brand, 54% would consider an EV, 46% would buy new while 41% would buy used. Overall, 57% of buyers are aware of at least one new brand and BYD has the highest …
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