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Bring Back the Booze: My Case for Alcohol Sponsors to Return to the Premier League

Summary by World in Sport
Chelsea and Coors, Spurs and Holsten, Liverpool and Carlsberg, Leeds and Strongbow. The more the merrier; quite literally.  These once-worn collaborations are now a collector’s dream. Vintage kits are now a keepsake for football enthusiasts, not only because of the style and the era, but also because we’re likely never to see alcohol sponsors make […]
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World in Sport broke the news in on Wednesday, April 16, 2025.
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