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Brewery Colima Resets Its Strategy and Leaves the Us Out of Its Priority Plans: Now Points to Another Market
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The partial withdrawal of Cervecería Colima from the U.S. market was not a stumbling block, but rather the adjustment of a compass that now points to Europe. After years of trying to break through Texas and California—two states with a high presence of Mexican consumers and a growing appetite for craft products—the columense brewery decided to slow down, observe and redirect its expansion. The turn comes at a time when tariffs and trade uncertai…
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