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Breitling Bets Big on NFL Partnership

Breitling launches 32 NFL team watch variants priced from $4,400 to $6,600, marking the league's first luxury timepiece partnership to enhance global fan engagement.

Summary by WWD
The luxury Swiss watchmaker shut down Washington Street in New York’s Meatpacking District to throw a tailgate party celebrating their multiyear partnership with the National Football League.

7 Articles

The Swiss watchmaking house announces a historic alliance with the NFL, accompanied by the release of two exclusive collections: Chronomat Automatic GMT and Endurance Pro NFL Team Editions. The entry Breitling presents special editions for the 32 NFL teams was first published in Robb Report En Español.

Swiss watch manufacturer Breitling becomes official watch partner of the US football league NFL. For the brand this is a prestige coup – but comes at a delicate time.

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Robb Report broke the news in on Thursday, August 28, 2025.
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