US EditionBreaking Down Visitation by Museum Type: A 2024 Annual Survey of Museum-Goers Data Story
Summary by American Alliance of Museums
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Breaking Down Visitation by Museum Type: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. Interested in joining the 2025 edition on the themes of repeat visitation, social connection…
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