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Why We Remember Smells Better than Faces: the Power of Olfactory Memory

Summary by WWWhat's New
Once it has happened to you: you smell freshly baked bread and, without warning, you see yourself again in your grandmother’s kitchen. That ability of smells to awaken intense and emotional memories is something that many of us have experienced, but why does this happen? And even more, why do we remember a smell better than a face? The answer is on how our brain works and on the routes that sensory information follows. While faces go through a l…
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Once it has happened to you: you smell freshly baked bread and, without warning, you see yourself again in your grandmother’s kitchen. That ability of smells to awaken intense and emotional memories is something that many of us have experienced, but why does this happen? And even more, why do we remember a smell better than a face? The answer is on how our brain works and on the routes that sensory information follows. While faces go through a l…

For many of us, bread is today the food we use most often to support ham, salami or cheese in our sandwich. But such a perception is very different from that of people who lived even a few generations ago. How things have changed and what bread meant to our ancestors can be found by visiting the exhibition "The smell of warm bread. Bread in Dacia". "The smell of warm bread. Bread in Dacia". is the unique exhibition that Reșiți residents can visi…

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InfoCS broke the news in on Thursday, July 17, 2025.
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