Brazil's Consumer Market Paradox: Northeast's Population Power Eclipses South's Premium Spending
Summary by The Rio Times
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Brazil's Consumer Market Paradox: Northeast's Population Power Eclipses South's Premium Spending
The Northeast region of Brazil has reclaimed its position as the country’s second-largest consumer market in 2025, according to the annual survey by IPC Maps consultancy. Northeast families will spend R$1.515 trillion ($265.8 billion) this year, representing 18.59% of Brazilian consumption. The South region follows closely at 18.51%, reversing their previous market positions. Brazilian families […]
·Brazil
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