Brazil Before the Final Election: The Power of Influencers
4 Articles
4 Articles
The digital left is progressing but the Bolsonaro clan retains an advantage over the networks. ...
Who dominates the social networks? This question could be decisive in Brazil. Bolsonaro can count on the country's most successful influencers in the digital election campaign - but the left has also learned from A. Herrberg.
After the first round of the 2026 elections, social networks reached a new level as a source of political information. In the survey released by Quaest on Wednesday, October 21, the networks opened up ten percentage points of advantage over television in the preference of Brazilians in information consumption. In the question "How do you know about [...] The post The power of the followers: social networks saw the main battlefield of the electio…
Forbes, the world's most renowned business and economic magazine. Disputes between campaigns and platforms, algorithm failures and WhatsApp groups show how difficult it is to distinguish digital mobilization from public opinion The post Elections 2026: How Social Networks Influence Electors' Perception apareceu primeiro em Forbes Brasil.
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