Published

Brands run, lift, reach for Olympic stars

Summary by The Economic Times
Indian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates with Coca-Cola and Omega. IOA's revenue doubled to ₹50 crore. Short video reels cost ₹2-6 lakh. Athletes Neeraj Chopra, PV Sindhu, and PR Sreejesh feature. Involvement from Bharat Petroleum, Aditya Birla, Amul, and Puma's gear for 40 athletes.
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