Brands look to dead-dog bounce

Brands look to dead-dog bounce

As humans, we know what loyalty is and it can all be summed up by dogs wasting away on their owners’ graves. This is the gold standard and while we’re not encouraging emulation, those who would claim loyalty is measured in points have a long way to go. But here in hotel land, we have to play along which the idea that loyalty programmes are not, in fact, meaningless to everyone who travels for less than a third of the year. This is to exaggerate …