Agency Behind 50 Cent and Alix Earle’s Viral Super Bowl-Week Ads Just Sold for at Least $100 Million

Brands are fleeing TV for social. The agency behind 50 Cent's and Alix Earle's viral Super Bowl-week ads just sold for at least $100 million

Exclusive: Get Engaged becomes a part of SAMY, a global social-first marketing company.

Agency behind 50 Cent and Alix Earle’s viral Super Bowl-week ads just sold for at least $100 million

Two of the most viral ads of the past two Super Bowls didn’t run on national television. Alix Earle’s “hangover burger” spot for Carl’s Jr. in 2025 and 50 Cent’s “Beef 101” campaign for DoorDash this year were built for social media. The Atlanta-based social-first marketing agency that worked on both campaigns, Get Engaged, has […]