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Brands adapting to market challenges increases the total value of Interbrand's 2025 Best Global Brands by $150 billion

  • The total value of Interbrand's 2025 Best Global Brands is $3.6 trillion, a 4.4% increase from $3.4 trillion in 2024.
  • Nvidia achieved the largest-ever brand value increase, rising 116% to $43.2 billion.
  • Brands that are innovating and investing in long-term strategy are achieving success, as noted in the report.
  • This year's ranking includes 12 new entrants and shows significant movement with historic surges.
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Brands adapting to market challenges increases the total value of Interbrand's 2025 Best Global Brands by $150 billion

Top 3 continue as Apple, Microsoft, Amazon

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Interbrand's Best Global Brands 2025 report confirms Zara and Banco Santander's continued presence as the only Spanish brands on the list of the 100 most valuable brands in the world. In an edition marked by the emergence of technology brands and the impact of artificial intelligence, both brands consolidate their role as benchmarks of strength and adaptation. The study places the total value… Origin

Interbrand has published the annual ranking "Best Global Brands". The key finding: The most valuable brands in the world are characterized by their ability to respond quickly to new challenges and further increase their value. The Top 3 remains unchanged.

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PR Newswire broke the news in United States on Wednesday, October 15, 2025.
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