Brands adapting to market challenges increases the total value of Interbrand's 2025 Best Global Brands by $150 billion
- The total value of Interbrand's 2025 Best Global Brands is $3.6 trillion, a 4.4% increase from $3.4 trillion in 2024.
- Nvidia achieved the largest-ever brand value increase, rising 116% to $43.2 billion.
- Brands that are innovating and investing in long-term strategy are achieving success, as noted in the report.
- This year's ranking includes 12 new entrants and shows significant movement with historic surges.
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82 Articles
Brands Adapting to Market Challenges Drives the Total Value of 2025’s Best Global Brands by $150 Billion
The top 3 continue as Apple, Microsoft, and Amazon. Nvidia, Instagram, YouTube, Uber and Netflix power up the ranking with the highest level of new entrants since the ranking was created in 2000 October 15th, 2025 – New York, United States: Global brand consultancy Interbrand today launched its annual Best Global Brands ranking, with this year’s report reflecting how brand leaders moved… Source
Interbrand's Best Global Brands 2025 report confirms Zara and Banco Santander's continued presence as the only Spanish brands on the list of the 100 most valuable brands in the world. In an edition marked by the emergence of technology brands and the impact of artificial intelligence, both brands consolidate their role as benchmarks of strength and adaptation. The study places the total value… Origin
Interbrand has published the annual ranking "Best Global Brands". The key finding: The most valuable brands in the world are characterized by their ability to respond quickly to new challenges and further increase their value. The Top 3 remains unchanged.
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