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Brand Trust Key to Agribusiness Edge, Study Reveals
Summary by thefinancialanalyst.net
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1 Articles
Brand Trust Key to Agribusiness Edge, Study Reveals
A recent study published in the Journal of Management Small and Medium Enterprises (SME’s) sheds light on the intricate dynamics of brand equity, brand trust, and competitive advantage in the agribusiness sector, particularly focusing on sweet corn seed products. The research, led by Gede Yuda Mahendra from Bandar Lampung University, offers valuable insights for businesses navigating the… Source
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