US EditionBeyond Discounts: How Strategic Loyalty Programs Foster Emotional Brand Engagement
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Beyond Discounts: How Strategic Loyalty Programs Foster Emotional Brand Engagement
In today’s scenario where customers have evolved, they expect more than just traditional customer loyalty programs. Earlier, discounts and rewards were the foundational standard of customer retention, now the landscape has transformed. Customers don’t get attracted by just price reductions. They are seeking more personalised interactions with the brands, experiences that are immersive and are not just transactional. To truly foster long-term bra…
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