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Brand of the Z: The firms trying to lure young consumers

Summary by RTÉ
Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire.

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Brand of the Z: The firms trying to lure young consumers

Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire.

·Ireland
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RTÉ broke the news in Ireland on Saturday, February 14, 2026.
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