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Brand Image Trumps Perceived Value in Consumer Buying Decisions, Study Finds
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Brand Image Trumps Perceived Value in Consumer Buying Decisions, Study Finds
A recent study published in the Journal of Economics and Business has shed light on the intricate relationship between brand image, perceived value, and purchasing decisions, with significant implications for businesses, particularly in the consumer goods sector. The research, conducted by Makitta Widi Samudra from the University of Muhammadiyah Malang, focused on understanding how brand image and… Source
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