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Bracketing: The customer trend that’s costing retailers millions - and how to manage it
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Bracketing: The customer trend that’s costing retailers millions - and how to manage it
By fulfilmentcrowd The costly habit of bracketing Bracketing has become a default shopping behaviour for many online consumers. Shoppers order multiple sizes, styles, or colours of a product, intending to return the ones that don’t fit their needs. While convenient for customers, this trend is a logistical and financial nightmare for retailers, with mounting costs in shipping, returns processing, and inventory disruptions. We’ll explore why brac…
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