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Boursin Unveils 'Cheesy' Christmas Campaign
Cheese brand Boursin has launched a new Christmas campaign highlighting the UK’s love of “cheese and rom-coms”.
The creative platform will star TV presenter Fred Sirieix and showcases holiday rituals,…
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Boursin launches new Christmas campaign
Cheese brand Boursin has launched a new Christmas campaign highlighting the UK’s love of “cheese and rom-coms”. The creative platform will star TV presenter Fred Sirieix. It showcases holiday rituals such as cheeseboards and rewatching festive favourites. It was devised by Popcorn PR and titled ‘From Com, Fred’s very own homage to fromage’. Anna Petsi, senior brand manager at Boursin, said: “Our research showed us that food and film are two of t…
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