Bose Corporation Acquires Skullcandy, Expanding Its Consumer Audio Portfolio to Reach New Audiences
The audio manufacturer seeks to expand its market reach by integrating the 23-year-old lifestyle brand into its premium division to attract a younger customer base.
- On Wednesday, Bose Corporation announced it is acquiring Skullcandy, the lifestyle audio brand known for bass-heavy headphones, while keeping it separate within its Premium Consumer Audio business.
- Building on recent collaborations like the Crusher 1080 headphones, the acquisition leverages Skullcandy's roots in Park City, Utah, where the company was founded over 20 years ago and will remain headquartered.
- Admitting the company was not "the greatest at the engineering part of innovation with products," Skullcandy CEO Brian Garofalow noted Bose's acoustic technology fills that gap while preserving the brand's community strength.
- Bose CEO Lila Snyder says the move helps the company "meaningfully connect with consumers where it has less presence today," expanding reach into sports, gaming, and fitness markets.
- Following its 2024 acquisition of the McIntosh Group, this deal marks Bose's latest step in evolving into a multi-brand technology company, continuing its strategy of leveraging partnerships to reach new audiences.
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Bose is made with Skullcandy, whose headphones cost far less than those of its new owner and already incorporate part of its technology
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PR NewswireBose Corporation Acquires Skullcandy, Expanding Its Consumer Audio Portfolio to Reach New Audiences
Acquisition follows a successful partnership between the two companies and advances Bose's evolution into a multi-brand products and technology company
Bose acquires Skullcandy to help it reach a wider audience
Bose announced today it has acquired Skullcandy. Although the two companies are competitors in the consumer audio space, Skullcandy recently partnered with its new owner to bring several of Bose's audio technologies - including its head-tracking spatial audio and excellent active noise cancellation (ANC) - to products like the Skullcandy Crusher 1080 ANC headphones and […]
Bose CEO Lila Snyder on Skullcandy Acquisition
With Bose acquiring Skullcandy today, CEO Lila Snyder sat down with Bloomberg's Romaine Bostick to discuss what the deal means for both companies, how the audio company is trying to reach the next generation with wired headphones and the role AI will play in future products. (Source: Bloomberg)
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