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Borderlands 4 Generated the Highest Launch Month Dollar Sales of Any Title in the Franchise’s History in the U.S.

Borderlands 4 earned nearly 30% more launch month revenue than Borderlands 3 and ranked as September's top-selling premium game, according to Circana data.

  • Last month, Circana reported Borderlands 4 was the best-selling premium game of September and third-best seller of 2025, while Mat Piscatella said it earned nearly 30% more launch-month dollars than Borderlands 3.
  • Gearbox launched Borderlands 4 across Steam and consoles, unlike Borderlands 3, which was a six-month Epic Games Store PC exclusive, and priced it at $69.99 with Deluxe $99.99 and Super Deluxe $129.99.
  • Performance problems produced a `Mixed` Steam user rating, prompting Gearbox Software to issue patches and schedule the Borderlands 4 Day 30 Update later this week.
  • On U.S. charts, Borderlands 4 topped September sales, outdoing NBA 2K26 and EA Sports FC 26 as the first Borderlands game to debut as its release month's best-seller, while fans on social media platforms expressed surprise at strong sales despite performance issues.
  • With over seven million copies sold worldwide and 10% video-game spending growth in September, next month’s chart could shift with Battlefield 6 and Pokémon Legends: Z-A.
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Gamespot broke the news in United States on Wednesday, October 22, 2025.
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