Booze Gimmicks Are Best When They Can Admit They’re Gimmicks

Booze Gimmicks Are Best When They Can Admit They’re Gimmicks

There’s nothing wrong with a booze gimmick, provided the gimmick is fun. That’s just the thing, though–it’s difficult to properly enjoy or have fun with gimmicks on a liquor bottle when the company presenting said bottle doesn’t want to be honest with the customer about what they set out to achieve. It’s okay to make a silly product for purely aesthetic, or symbolic reasons, or for no reason at all beyond “because we can.” That alone would be re…