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New super flu vaccine rollout begins as NHS regroups from 'busiest summer'
Boots said bookings are up 20% as it begins NHS flu vaccinations early to help protect vulnerable groups before winter.
The NHS launched its seasonal flu vaccination program on September 1, 2026, with Boots offering jabs to pregnant women and young children as part of early protection efforts for those at highest risk.
Dr. Amanda Doyle, national director for primary care and community services at NHS England, cited last year's strained emergency services and urged early vaccination as the updated vaccine better targets the Super-K variant.
New research from Boots shows 44 per cent of people view September as an ideal time for a health reset, with the pharmacy chain reporting a 20 per cent year-on-year increase in flu jab bookings.
Starting October 1, a wider campaign begins for adults over 65 and those with long-term conditions, while children can access vaccinations at over 140 selected Boots stores and via GP surgeries.
With 19 million people vaccinated last winter, the NHS avoided about 104,000 hospital admissions, reinforcing why health officials recommend early vaccination to safeguard public health during the upcoming season.
Ahead of the implementation of the National Immunization Program (NIP) for influenza (flu) vaccinations targeting children, pregnant women, and seniors aged 65 and older on the upcoming 21st, vaccine supply plans have been disrupted. Health authorities have launched an emergency response, diverting even the general vaccination volume from domestic companies for the NIP.