Boost unveils new brand campaign

Boost Drinks launches ‘Straight Up’ brand campaign

Boost Drinks is launching a multi‑million-pound brand campaign across the UK and Ireland, positioning the brand as a “no‑brainer” choice while championing its straight‑up functionality and proven sales power. Running from April to July 2026 and aiming to reach more than 20 million shoppers, the activity spans out‑of‑home advertising, digital, social and on‑street sampling of more than 500,000 consumers. The campaign builds on Boost’s multi‑year …

BOOST DRINKS UNVEILS NEW ‘STRAIGHT UP’ BRAND CAMPAIGN

Boost Drinks, the third largest brand in Stimulation Energy and second largest in Sports Drinks, is launching a multi-million pound brand campaign across UK and Ireland, positioning the brand as a ‘no-brainer’ in the drinks category while championing its ‘straight up’ functionality and proven sales power.

Boost unveils new brand campaign

Boost Drinks, the energy and sports drinks brand, is launching a multi-million pound campaign across the UK and Ireland, positioning the brand as a “no-brainer” in the drinks category while championing its “straight-up functionality and proven sales power”. Running from next month (April) until July,… This story continues at Boost unveils new brand campaign Or just read more coverage at Talking Retail