Booking.com's 2025 Research Reveals Growing Traveler Awareness of Tourism Impact on Communities Both at Home and Abroad

Booking is looking to clean up its image because of all the legal difficulties it has had to face in Europe. For this, the OTA has held 12 meetings with the European Commission to influence its institutions, as well as the courts of the member countries. The issues it has dealt with range from sustainable tourism, the law of artificial intelligence (IA) to the digitization of SMEs. Meetings on consumer protection, online advertising and codes of…

The data are based on Booking.com 2025's Travel and Sustainability report, which reveals a growing awareness of travellers about it, but points out that there is concern about transit, garbage, mass tourism and the increase in the cost of living. 34% of the Argentine travel community maintains that tourism has [...]

Booking.com's 2025 Research Reveals Growing Traveler Awareness of Tourism Impact on Communities Both at Home and Abroad

Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travelers in 34 countries, and amid growing discussion of the impact of tourism on destinations, the research concludes that, for the first time, more than half of travelers (53%) are now conscious of travel’s impact on communities as well as the envir…