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Booking and Airbnb in the Spotlight: Hotel Chains Regain Ground

Summary by PR Noticias
Hotel chain websites are experiencing significant user growth, in a context where accommodation portals and metasearch engines such as Booking.com and Airbnb continue to lead the way, but they must be cautious. This is explored in the latest analysis by GfK DAM, the official digital consumption indicator in Spain, whose data shows an upward trend toward direct bookings. According to GfK DAM, the Barceló Hotel Group chain stands out among the mos…
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PR NoticiasPR Noticias

Booking and Airbnb in the Spotlight: Hotel Chains Regain Ground

Hotel chain websites are experiencing significant user growth, in a context where accommodation portals and metasearch engines such as Booking.com and Airbnb continue to lead the way, but they must be cautious. This is explored in the latest analysis by GfK DAM, the official digital consumption indicator in Spain, whose data shows an upward trend toward direct bookings. According to GfK DAM, the Barceló Hotel Group chain stands out among the mos…

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PR Noticias broke the news in on Friday, August 1, 2025.
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