Book excerpt from ‘Barbieland’ by Tarpley Hitt — Harvard Gazette

Book excerpt from ‘Barbieland’ by Tarpley Hitt — Harvard Gazette

Work & Economy How Barbie became the ‘It Girl’ January 5, 2026 long read Innovative marketing, ad strategy helps fashion doll rocket through Mad Men years and beyond, with tip of hat to Gillette  Excerpted from “Barbieland” by Tarpley Hitt ’18 King Gillette was a cork salesman and congenital tinkerer, always inventing some knickknack. Toward the end of the century, he had been working on something he hope…