Debenhams Group considers sale of PrettyLittleThing amid turnaround efforts

Debenhams could sell PrettyLittleThing with distribution hub under threat - Birmingham Live

If the closure of the distribution site goes ahead, it could lead to the loss of 1,251 jobs

Debenhams puts Pretty Little Thing brand up for sale

The company, previously known as Boohoo Group, bought Pretty Little Thing, which works with Naomi Campbell (pictured), in 2016 for £3.3m.

Boohoo suffers record losses as turnaround falters

Online fashion retailer plunged £348m into red after ‘unacceptable’ performance last year

Debenhams Group considers sale of PrettyLittleThing amid turnaround efforts

The business, previously known as Boohoo Group, said it has cut its staff headcount by 30% as part of efforts to reduce costs.

Debenhams considers sale of Pretty Little Thing in bid to accelerate turnaround

Debenhams Group is considering the sale of Pretty Little Thing as part of a wider restructuring effort aimed at stabilising the struggling fashion retailer. Chief executive Dan Finley, who took charge last November after the resignation of John Lyttle, said he would leave “no stone unturned” in attempts to turn around the group, which rebranded from Boohoo earlier this year. The company said on Tuesday it had already achieved around £50 million …

Debenhams considers selling PrettyLittleThing - RetailDetail EU

Weak performance of PrettyLittleThing is weighing on Debenhams Group's numbers, which is therefore considering selling the once hip youth brand. The retailer wants to focus even more heavily on a cost-efficient marketplace model.