CEO Kelly Ortberg Bets Boeing’s Future on Restoring Its Damaged Corporate Culture

After two fatal crashes, the image of aircraft manufacturer Boeing is scratched. Now, the US Transport Minister is also putting pressure on us.

Duffy: Boeing Lost Americans' Trust, Needs Strict Oversight

Duffy: Boeing Lost Americans' Trust, Needs Strict Oversight

Boeing's Trust Turbulence: Can the U.S. Planemaker Regain Public Confidence?

Boeing's Trust Turbulence: Can the U.S. Planemaker Regain Public Confidence? U.S. planemaker Boeing is under intense scrutiny after a mid-air emergency in January 2024 involving a 737 MAX, coupled with two disastrous crashes in 2018 and 2019. Transportation Secretary Sean Duffy criticized Boeing for breaching American trust and emphasized significant improvements are needed to regain confidence and ensure safety.The Federal Aviation Administrati…

CEO Kelly Ortberg Bets Boeing’s Future on Restoring Its Damaged Corporate Culture

The aviation sector veteran says his fellow execs need to communicate better to restore Boeing’s culture. He’s also asking wary workers to be partners in that process.

How to Make Changes Efficiently

Addressing silos and miscommunication needn’t require a massive reorganization, experts say—it starts with knowing your blind spots.  “The thing I wish I could change is how we deal with each other,” Boeing CEO Kelly Ortberg told staff at an all-hands meeting earlier this month. It’s a tall order. The aerospace company, which has infamously seen its fortunes fall due to high-profile plane failures and stories of management eroding quality contro…