Bob’s Red Mill Embraces a Bold New Identity – PRINT Magazine

Bob’s Red Mill Embraces a Bold New Identity – PRINT Magazine

Another heritage brand is getting a modern refresh. Bob’s Red Mill has unveiled a redesign by Turner Duckworth that signals a bolder, more simplified presence poised to transform the grocery aisle. Rooted in the idea of improving readability and quick recognition while shopping, the redesign pares down the front of pack into clearer, easier-to-read moments. The refreshed system emphasizes the brand name, introduces color-coded product categories…