US EditionBoA founds own agency after 25 years with SM
11 Articles
11 Articles
BoA, who broke up with SM Entertainment, established her own agency and is building an environment optimized for artists. Singer BoA, 40, has set out to stand on her own after parting ways with SM Entertainment, where she had been for 25 years. On the 3rd, BayPal Entertainment, which BoA established, announced that it will be a place where BoA can more clearly express her musical direction.
The Korea Times
연합뉴스-Yonhap News AgencyBoA founds own agency after 25 years with SM
K-pop singer BoA has established her own management agency after departing SM Entertainment late last year, ending her 25 years with the label. The...
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BOA, MAKES 'BAPAL ENTERTAINMENT'... "FURTHER CLARIFYING HER MUSICAL DIRECTION"
Singer BoA, 40 years old, has established her own agency and embarked on an independent career after parting ways with SM Entertainment, with which she had been affiliated for 25 years.On the 3rd, BApal Entertainment, founded by BoA, stated, “BoA chose a new structure to more clearly realize her musical direction. This is part of a reorganization aimed at focusing more on the artist’s inherent color and inner essence rather than external changes…
At the end of last year, South Korean singer BoA ended her 25-year management contract with SM Entertainment and officially announced on the 3rd the establishment of her own company, "BApal Entertainment" (hereinafter referred to as BApal), to continue her entertainment activities as a one-person company, ushering in a new chapter.
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