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BMW Issues Second Profit Warning in a Year

On Tuesday, BMW cut its 2026 automotive EBIT margin outlook to between-0.5% and +0.5%, marking the second reduction in five months as restructuring costs and weakening Chinese demand pressured profits.
The automaker is accelerating its structural realignment, which involves around 8,000 job cuts, to "expand and intensify portfolio and structural measures" and restore investor confidence amid market pressures.
Competitors Mercedes-Benz and Volkswagen have also issued profit warnings this year, facing intense competition in China where local customers increasingly prefer cheaper home-grown brands over premium German models.
Frankfurt-Listed shares fell 3.4% as the group prepares to report third-quarter results on Wednesday, though BMW still anticipates automotive free cash flow of more than $2.8 billion.
While deliveries are expected to fall more steeply than anticipated, strong demand for new Neue Klasse models requires extra shifts as BMW implements management reductions faster than announced.

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76 Articles

Deutsche Welle

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BMW reports lower Q3 earnings as China woes mount

BMW reports a drop in profits in the July to September quarter amid fierce competition from China.

2 hours ago·Bonn, Germany

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Deutschlandfunk

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Economy - BMW Lowers Forecast for the Current Year

The automobile manufacturer BMW has issued a so-called profit warning to its shareholders.

2 hours ago·Germany

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Anadolu Ajansı

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German Automaker Giant BMW's Operating Profit Falls to Lowest Level Since 2020

Munich-based automaker's operating profit falls by 35.2% in 1st 9 months of 2026

2 hours ago·Ankara, Türkiye

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Euronews

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BMW profits fall as carmaker warns of possible 2026 loss in car divisi

BMW on Wednesday reported a fall in profits the day after issuing its second profit warning of the year as Chinese competition shakes the global car industry.

2 hours ago·Lyon, France

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Times of India

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BMW Q3 profit falls 15% as China competition weighs

BMW reported a 15% year-on-year decline in third-quarter net profit to 1.45 billion euros, a day after issuing its second profit warning of 2026. Intensifying competition from Chinese automakers, rising costs and weaker demand in China are weighing on the German luxury carmaker. Its vehicle deliveries in China plunged 24.8% during the quarter, while global deliveries fell 6.3%.

2 hours ago·India

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news-pravda.com

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BMW risks going into negative territory

BMW risks going into negative territoryIn the third quarter of 2026, the profit of the top German automaker fell by almost 15% to €1.45 billion. The bad news doesn't end there: BMW sold 6.3% fewer cars worldwide than a year ago, while sales in China...

3 hours ago

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