US EditionBMW Rebrands Alpina After Taking Full Control
BMW has rebranded Alpina as a standalone luxury performance brand with bespoke options and a 1970s-inspired logo, aiming to balance maximum performance and ride comfort.
8 Articles
8 Articles
BMW completed total control of Alpina, the firm recognized for its high-performance versions of models of the Munich house, taking another step in a contractual relationship that began in 2022, when the group acquired the company founded by the Bovensiepen family more than 60 years ago. The first part of the agreement ended a few days ago, with the production of its latest autonomous models. But since January 2026, it already officially operates…
BMW sets the course for the future of Alpina and lifts the traditional brand to a new level: Under the name BMW Alpina, the former refiner now becomes an independent luxury sub-brand within the Group, clearly targeting exclusive small series and demanding enthusiasts.The post Even more luxury: BMW launches new car brand first appeared on inside digital.
The story could have been written differently. Alpina prospered, his timeless style continued to sublimate Bavarian creations, and his reputation had never been so strong. Yet, in 2022, the regulatory structure tightened to the point of making the preparator's position untenable. Coinclined in an in-between, Alpina could neither claim exemptions for ultra-confidentials such as Pagani, nor dilute its emissions in a diversified fleet such as BMW. …
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