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BMW, Mercedes, Volkswagen: the Chinese Debacle They Hoped to Avoid
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For decades, having a German in China was almost a matter of social status. This time seems to have passed. Mercedes made the bitter experience with his campaign associated with McDonald's on the electric CLA, where the brand's logo had been replaced by a figurine of burger. The operation, supposed to rejuvenate the brand's image, resulted in a commercial flop: barely more than 1,100 units passed in the first semester, when Xiaomi delivered at t…
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