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BMW made a major electric car mistake years ago, German media says

Mercedes and BMW are losing customers to Xiaomi and BYD as Chinese rivals refresh models faster and undercut German prices, analysts said.

Summary by Celeb Tattler
BMW is facing serious problems in one of its most important markets, and German magazine Auto Motor und Sport has analyzed how a manufacturer that was among the first to seriously embrace electrification ended up struggling to keep up with the competition in China. The numbers are troubling. BMW's automotive business operating profit fell by more than 60 percent in the second quarter of 2026, to 629 million euros. At the same time, sales in Euro…

8 Articles

German automakers have enjoyed an unquestionable position in China for decades, but now Mercedes-Benz, BMW, Volkswagen and Audi are all facing serious losses in the world's largest car market. Their place is increasingly being taken by local manufacturers such as BYD, or brands equipped with technology from Xiaomi and Huawei, Bloomberg reported. The analysis shows that the biggest problem is not prices, but reaction time, as Chinese manufacturer…

·Budapest, Hungary
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Celeb Tattler broke the news on Monday, August 10, 2026.
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