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BMW lifts bonnet on internal genAI moves

Summary by Mobile World Live
BMW Group outlined a determination to put its foot down on efforts to adopt the latest digital technologies in its Purchasing and Supplier Network operation, building on deployment of initial generative AI (genAI) applications. In an update on progress in use of cutting-edge digital applications within its procurement operation, the automotive giant highlighted the goal was to increase efficiency and the long-term viability of the unit. The comp…
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Mobile World Live broke the news in on Monday, May 19, 2025.
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