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BMW Keeps Pushing Subscriptions Even After Realizing Heated Seats Were 'Probably Not The Best Way'

BMW received significant pushback after introducing the concept of subscription-based heated seats, but they haven't given up. Driver aids are next.

BMW received significant pushback after introducing the concept of subscription-based heated seats, but they haven't given up. Driver aids are next.

1 day ago

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Jalopnik broke the news in 1 day ago on Friday, February 6, 2026.

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