US EditionI Just Tested Alexa+ Inside the New BMW iX3 at CES 2026 — and It’s the First in-Car AI that Actually Feels Human
The Alexa+ assistant offers natural language control for smart features including seat-specific climate settings and conversational follow-ups in the BMW iX3.
- At CES 2026, BMW unveiled that it is the first automaker to integrate Alexa+ inside a vehicle, arriving in the new BMW iX3 later this year.
- Integrated with the BMW Intelligent Personal Assistant, Alexa+ is activated by saying 'Hey BMW' and uses natural language with follow-up questions for tasks.
- A floating animated talking head appears in the head-up display, speaking back with real-time captions while seat-aware controls adjust temperature for driver and passengers.
- The author's demo left a pretty good first impression of Alexa+ despite minor hiccups, while a BMW representative used it to find Italian restaurants, demonstrating practical task handling.
- BMW plans to roll Alexa+ out to all models running BMW Operating System 9 and X after the iX3 debut, linking home Alexa account services like news, weather and smart-home control into the car.
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Image ID: /clip/b83d450c-4e63-4d6e-a46c-4b65c59bb4b0_media-libre-aspect-ratio_default_0.jpg BMW prepares the launch of the new iX3 with a novelty that completely changes the way to interact with the car: the integration of the personal assistant with advanced conversational Alexa+ IA technology, resulting from its collaboration with Amazon. This advance marks a before and after in the use of the voice on board, leaving behind the rigid commands …
With the new class, BMW is introducing a new platform for future models, such as the iX3 already presented.It is not only intended to lead to improved driving performance, but also to allow passengers to interact with their vehicle. Amazon in the car: BMW uses Alexa+ to first appear on inside digital.
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