US EditionBMW Alpina Reveals a New Logo that Preserves the Iconic Elements of the Original
14 Articles
14 Articles
In the future, BMW Alpina models will be produced entirely in BMW's own plants.
There is a new emblem for the BMW Alpina - which is now becoming an independent brand of the BMW Group, as has been announced a few weeks ago. According to a communication, it is a logo that "honors the history of the brand" at the same time as it has a modern touch. Keeps Alpine's body of bubbles and cambots identical. The word of the brand is in curve format within the circle. What to expect from BMW Alpina? According to a communication, BMW A…
This new BMW Alpina logo pays tribute to the history of the German company. Alpina joins the BMW group A few weeks ago, the Bavarian manufacturer formalized the acquisition of the famous German preparer Alpina: in addition to BMW, Mini or Rolls-Royce, the BMW group's portfolio now includes a new entity, called "BMW Alpina". A name synonymous with performance for car enthusiasts: Alpina made its debut as a preparer in the 1960s, with models from …
New Logo, Same Silk-Gloved Speed: Alpina’s BMW Era Begins
After decades of being BMW’s favourite overachiever cousin, Alpina is now officially, properly, completely under BMW control. And to mark the occasion, it has done what every legacy brand does before stepping into a new chapter. It’s refreshed the badge. Don’t panic. This isn’t one of those dramatic glow-up moments where you have to squint and ask, ‘Wait, what did they do?’ It’s more like a very expensive haircut. Subtle. Sharper. Slightly more …
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