BMW Has M, Mercedes Has AMG, and Now Rivian Has RAD

Rivian's RAD Skunkworks Performance Brand Wants To Push The Limits Of Electric Off-Road

Could Rivian's extreme off-road division one day eclipse Ford's Raptor and Ram's TRX?

Rivian’s New RAD Division Is Here. But What Is It Really?

Rivian just put a name on its skunkworks adventure team, RAD, which may be the start of something much bigger. We just don't know exactly what yet.

Rivian has a new performance division but for crazy off-road adventures

The Rivian Adventure Department (a.k.a. "RAD") will send vehicles to race in the most difficult conditions - and bring the technology to you.

BMW Has M, Mercedes Has AMG, and Now Rivian Has RAD

The department's mantra? Ask "Should we push this further?" and the answer is always "Yes!"

Rivian Gets RAD: Skunkworks Goes Mainstream

It was only six years ago that Rivian was playing with early prototypes of its first vehicle, the R1T, in South America. The adventure was filming and supporting the Long Way Up electric motorcycle expedition and film. On that trip, the company says it realized something important: “the further we push our vehicles, the more fun we can have.” From there Rivian designers, engineers, and adventure enthusiasts have been on all sorts of wild adventu…

Rivian's RAD performance division will maximize EV capabilities

It isn’t unusual for a vehicle brand to eventually create its own in-house hot rod department (think BMW's M or Mercedes' AMG), so it was only a matter of time before Rivian — a relatively young automotive company with a penchant for creating cool things — would do the same. Even the name itself is cool: RAD. It’s an acronym, of course, here standing for Rivian Adventure Department. This gels with the brand’s overall image of getting its EVs out…