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Bmw Group Opens New Branch with the Retail Next Concept: a Customer-Centred Experience
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With an innovative open design, focus on digitization, sustainability and personalized attention, the new branch in Viña del Mar redefines the concept of the BMW Group’s automotive showroom, integrating the BMW, MINI and BMW Motorrad brands into a unique customer-centred experience. BMW Group proudly announces the re-opening of its branch in the fifth region, the third in the country to implement the revolutionary Retail Next concept, a global p…
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