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BMW ALPINA And M Won't Overlap: 'There Is A Real Space For Both'
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BMW ALPINA And M Won't Overlap: 'There Is A Real Space For Both'
It’s been a couple of months since BMW CEO Oliver Zipse detailed how ALPINA will be positioned within the Group’s hierarchy. Confirming previous reports, the outgoing boss explained that upcoming cars will sit somewhere above high-end BMWs without encroaching on Rolls-Royce territory. That raises the question: Where does that leave M? BMW M will continue to focus on high-performance cars, while ALPINA will lean more toward grand touring with a h…
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